Mon premier blog

Integrated Marketing Communications David Pickton, Amanda Broderick
Publisher: Financial Times Management

The simplest definition states that IMC is “An approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. People do best what they love to do. Learn how to integrate all of your company's marketing channels and seamlessly present a unified message to customers. The Integrated Marketing Communications class held a successful event at Fairview Park Mall on the weekend, raising awareness of Cadillac Fairview's environmental program and of the Conestoga College program. Integrated Marketing Communications is a phrase that encompasses all when it comes to marketing and advertising your business. At JPR, this isn't a buzzword to be casually thrown around. Graduate Experience: New York (GENY) 2013 is coming very soon, and IMC students are very excited to hit the streets of the Big Apple to visit several agencies. Integrated marketing communications use a mix of communication methods to communicate with the target customers of the company. Integrated marketing communication is a business process where the agency gives marketing importance to the target audience it demands for better accountability. Currently, the Director-Brand and Communication at Religare, a leading diversified financial services group, Neogi is focused on implementing a truly integrated marketing and communications strategy to grow the Religare brand. An integrated marketing communications group with a rising clientele profile currently requires the services of qualified individuals to fill the position of: Media Planner. By Meghan Jansen; on May 29, 2013; in Uncategorized · Leave a comment. Integrated Marketing Communications.